Content marketing as a driver of digital strategy
If companies are concerned regularly broadcast their messages to as many through television, display, trade press or internet, their marketing content are often improved. Actually produce interesting content and marketing that is not purely promotional or centered around products remains a practice that has yet to find its place in most businesses, despite all the added value it brings. The digital media content production has revolutionized the practice because it is accessible, free and almost instantaneous. Where we produced few platelets per year, you end up feeding a daily business blog, which implies a frantic production resources.
Brand content or content marketing are essential
Produce marketing materials that are not geared to your products but provide advice and quality information to your target has become a necessity.
Why? For the simple reason that advertising no longer allows advertisers to stand out, it is omnipresent and weary consumers who do everything to avoid it. It is then up to brands to rethink their messages to become an object of desire and bring added value to users. To the extent that the prospects are looking for information, compare and evaluate their online suppliers, such content will allow you to be found and to convince your target.
Une variété de contenus pour faire vivre la marque ou l’entreprise
Digital media has revolutionized the practice of content production, in the sense that you will make a major effort to occupy the space for expression that is made available to you from blogs, social networks, forums …
Content marketing, fueling online reputation and traffic.
Keep in mind that without content, you will not be well positioned in the search engines and you will have no voice on social networks, which heavily penalize the traffic to your website. Indeed, regularly publish quality articles on your business blog gives you the opportunity to make effective interventions on social networks and spread links to your website. The updating frequency of your site and increasing inbound links to your site (also called « backlinks ») give the search engines a quality signal that prompts them to better rank your website for your keywords in their results pages.
Subcontract its content from a content marketing agency
As technical as may seem your business, you can always outsource your content production. We must not forget that your contents are for your future clients and in this sense, an effort to adapt to your internal knowledge must be done. Once your buyer personas identified our content marketing experts develop an editorial charter and make your expertise available to all of your targets. We also work with you to « recycle » or adapt your existing resources, but also to enhance them with reliable external data that may interest your prospects.
You want to integrate content marketing or content marketing to your practice?
The content is a central tool of your digital visibility and helps position you as an expert specifically to drive traffic and sales. Our experts answer the requirements and specifics of your industry, regardless of their level of sophistication.